- Tesla has announced plans to repair over 1.7 million vehicles in China, according to the country’s market regulator.
- Although recalls might lead to a temporary dip in sales, the open communication and swift resolution of concerns can, over time, reinforce the trust and confidence of prospective customers.
OUR TAKE
According to the state market regulator in China, Tesla is conducting a remote recall of 1.7 million vehicles in the country through an over-the-air software update. By utilising a software update for the remote recall, Tesla aims to efficiently and effectively resolve the safety concern without the need for physical inspections or visits to service centers. The company’s proactive approach to addressing safety issues underscores its commitment to prioritising customer safety and satisfaction in its second-largest market.
–Rebecca Xu, BTW reporter
What happened
Tesla has announced an immediate recall of 1,683,627 locally manufactured Model 3 and Model Y vehicles, along with imported Model S and Model X cars produced between October 15, 2020, and July 17, 2024. The announcement was made today on the State Administration for Market Regulation (SAMR) website in China. In this recall, certain vehicles might have a latch system that doesn’t recognise when the frunk lid is unlocked, leading to no alert being given about the frunk’s unlocked status, as per the announcement.
Tesla is set to roll out a complimentary Over-The-Air (OTA) software upgrade for the affected vehicles, enabling them to detect any malfunction in the front trunk latch mechanism. Upon identification of such an issue, the vehicles will automatically send a text notification and trigger an audible alarm to inform the driver that the frunk, is not securely locked. This proactive measure ensures that Tesla owners are promptly alerted to potential safety concerns, allowing for immediate action to rectify the situation.
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Why it’s important
This Tesla’s biggest recalls in China and could involve almost all of its vehicles in the country. While recalls may affect sales in the short term, transparent communication and quick resolution of issues may boost the confidence of potential buyers in the long term.
Tesla’s use of OTA technology allows the recall to be executed remotely, eliminating the need for vehicle owners to visit service centres for repairs. Moreover, Tesla will notify affected vehicle owners through various channels, including registered letters and SMS messages. The company will provide detailed instructions on how to receive the OTA update. The move is expected to reinforce consumer confidence in Tesla’s ability to address potential issues promptly and efficiently.
This recall follows a similar initiative in other markets, highlighting Tesla’s commitment to ensuring the safety and reliability of its vehicles worldwide, and also demonstrates Tesla’s unified strategy for responding to safety issues globally, helping to preserve its international image.
