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    Home » Samsung forecasts AI-driven chip demand surge
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    Samsung forecasts AI-driven chip demand surge

    By Vivienne XieJuly 31, 2024No Comments3 Mins Read
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    • In the second half of this year, Samsung Electronics anticipates a considerable marketplace for artificial intelligence-driven chips.
    • Samsung’s chip division posted its highest profit since Q2 2022, fuelled by increased demand for high-end DRAM chips used in AI applications.

    OUR TAKE
    Samsung Electronics projects a strong demand for AI-driven chips in the latter half of 2024, bolstered by a significant recovery in semiconductor prices. This optimistic outlook, coupled with a 15-fold surge in second-quarter operating profit, underscores the chip division’s fulcrum role in driving the company’s financial rebound from last year’s low base.

    -Vivienne Xie, BTW reporter

    What happened

    Samsung Electronics has projected robust demand for chips driven by artificial intelligence (AI) in the latter half of this year, as it reported a significant surge in its second-quarter operating profit. The AI boom aggravated a rebound in semiconductor prices, causing earnings to rise more than 15-fold from the previous year’s low base

    “In the second half of 2024, AI servers are expected to dominate a larger share of the memory market as major cloud service providers and enterprises ramp up their AI investments,” Samsung said. A 0.7% rise in Samsung’s share price during morning trade reflected this optimism, compared to a 0.3% rise in the benchmark index.

    Samsung’s operating profit soared to $7.56 billion from $4.87 billion a year earlier, marking its highest operating profit since the third quarter of 2022. A strong performance in its chip division facilitated to the revival, which has reclaimed its status as the company’s primary revenue generator after a slump due to weak post-pandemic demand for consumer electronics.

    Also read: Nvidia approves Samsung’s HBM3 for China market GPUs
    Also read: EU eyes Google-Samsung AI deal for antitrust issues

    Why it’s important

    The chip division posted a profit of $4.69 billion, its highest since Q2 2022, marking its second consecutive quarterly profit. The surge in demand for high-end DRAM chips, such as high bandwidth memory (HBM) chips used in AI applications, data centre servers, and AI-driven gadgets, contributed to rising chip prices. Samsung noted that its HBM revenue increased by approximately 50% from the previous quarter.

    Rival SK Hynix also reported growing demand for AI chips, indicating a robust market. Although Samsung has yet to meet Nvidia’s standards for fifth-generation HBM chips (HBM3E), its fourth-generation HBM3 has been approved for use in Nvidia’s H20 processors developed for the Chinese market. Samsung predicts that HBM3E chips will account for 60% of its HBM sales by Q4, contingent on passing Nvidia’s final approval by Q3. The company also highlighted that production capacity will focus on HBM, server DRAMs, and server solid-state drives (SSDs) for AI applications. It will likely constrain the supply of PC and mobile memory chips in the second half of the year.

    AI Chip SamsungElectronics
    Vivienne Xie

    Vivienne is an intern reporter at BTW Media covering products and artificial intelligence. She graduated from The University of Edinburgh. Send tips to v.xie@btw.media.

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