- Vice President Kamala Harris launched her official TikTok account, marking a significant step in her 2024 presidential campaign strategy on July 25th.
- The introduction of Harris’s TikTok account underscores the increasing significance of social media in modern political campaigns.
OUR TAKE
Kamala Harris jumping on TikTok, like a pseudo event right? She’s definitely keeping up with the times. It’s like when Obama did his ‘Amaaazing’ meme back in the day, embracing the internet culture. But Harris going TikTok official is a bold move, especially with that Chinese tech ownership debate swirling. Even Trump, known for his tech skepticism, hopped on TikTok. Seems like politicians are realising that ignoring the youth’s favorite app is no longer an option. It’s all about staying relevant, even if it means navigating privacy and security concerns. Can’t say I blame ’em.
–Miurio huang, BTW reporter
What happened
Vice President Kamala Harris launched her official TikTok account, marking a significant step in her 2024 presidential campaign strategy on July 25th. In her debut video, Harris explained her decision to join the popular social media platform by mentioning her recent visibility on TikTok’s For You Page. Her aim is to engage directly with voters through this influential medium.
Harris’s move to TikTok comes amid a wave of online support and creative content celebrating her as the Democratic nominee following President Joe Biden’s withdrawal from the race. The platform has been abuzz with humorous and trend-driven videos, including mashups featuring Charli XCX’s summer hit “Brat,” which highlight the vibrant nature of TikTok’s user base.
This launch follows a different approach from Biden’s campaign, which utilised the official @BidenHQ (now @KamalaHQ) page but did not feature him personally on TikTok. The launch of Harris’s account contrasts with ongoing concerns from U.S. lawmakers regarding TikTok’s Chinese ownership, despite its growing influence in American politics.
Also read: Kamala Harris: Silicon Valley ally and advocate for tech regulation
Also read: Global markets steady as Biden withdraws; MSCI index up 0.75%
Why it’s important
The introduction of Harris’s TikTok account underscores the increasing significance of social media in modern political campaigns. TikTok’s extensive reach among younger demographics makes it a crucial tool for connecting with voters, especially as traditional media channels evolve. Harris’s strategic use of TikTok highlights its role in amplifying campaign messages and engaging with a tech-savvy audience.
Harris’s proactive approach on TikTok also reflects a broader trend of politicians leveraging new media to enhance their visibility and voter engagement. Former President Donald Trump’s own TikTok debut earlier this year, despite his concerns about the platform’s national security implications, illustrates the app’s growing importance in political discourse.
The use of TikTok by high-profile figures like Harris and Trump signifies a shift in how campaigns are conducted, with social media playing a central role in shaping public perception and mobilising support. This move aligns with the evolving landscape of digital campaigning, where direct interaction and personal engagement via platforms like TikTok are becoming increasingly vital for political success.
