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Home » Tesla’s Q2 margins hit five-year low as focus shift to robotaxi and AI
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Tesla’s Q2 margins hit five-year low as focus shift to robotaxi and AI

By Miurio HuangJuly 23, 2024No Comments4 Mins Read
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  • Tesla is expected to report a significant dip in its second-quarter margins, marking the lowest point in over five years.
  • Tesla’s pivot towards robotaxi and AI technology presents a significant opportunity over the next few years.

OUR TAKE
Tesla’s sharp drop in profits for the second quarte is quite like a rollercoaster. Remember when Apple faced a sales slump due to aging product lines but quickly rebounded through innovation? Tesla’s decision to cut 10% of its workforce may seem drastic, but it’s a desperate measure for survival. Investors are closely watching for Tesla’s next moves in autonomous driving and AI, as these are key to its turnaround. Unfortunately, the highly anticipated robotaxi has been delayed from August to October, possibly due to design changes—or could it be just an excuse for procrastination? On the bright side, analysts expect the bottom of the downturn by the end of this year, with a potential profit recovery next year as Cybertruck production costs decrease. Let’s see if Tesla can stage another impressive comeback.
–MIurio huang, BTW reporter

What happened

Tesla is expected to report a significant dip in its second-quarter margins, marking the lowest point in over five years. Discounts, price cuts, and incentives to boost electric vehicle (EV) sales have squeesed the company’s margins over the past two years. As Tesla’s sales have also dropped due to an outdated model lineup, the company has taken drastic measures, including laying off 10% of its global workforce as revealed in an April memo.

Despite these challenges, investors are keen to hear more about Tesla’s shift towards self-driving technology and AI products, which could differentiate it from other automakers and potentially reignite its stock performance. CEO Elon Musk had announced earlier this year that Tesla would unveil its robotaxi on August 8, but recent signals indicate a delay to October to accommodate a design change.

Wall Street analysts, according to Visible Alpha, expect Tesla’s automotive gross margin, excluding regulatory credits, to have slipped to 16.27% in Q2, down from 16.36% in Q1 and 18.14% a year ago. This decline reflects the impact of discounted financing options amidst high-interest rates, which effectively extend margin pressures into future periods. Analysts predict margins will bottom out by the end of this year and start to improve next year as production costs for the Cybertruck ramp down.

Also read: Tesla halts production amid IT outage caused by CrowdStrike

Also read: Tesla delays robotaxi launch amid design changes

Why it’s important

Tesla’s pivot towards robotaxi and AI technology presents a significant opportunity over the next few years. Some investors believe Tesla has a competitive edge in the U.S. robotaxi market due to its fleet of millions of cars that can be converted to robotaxis with a software upgrade. However, Tesla faces competition from companies like BYD in China and regulatory challenges in achieving full autonomy.

The company has disclosed limited details about its self-driving strategy, which remains a key area of interest for investors. Regulatory approvals will be a major hurdle for fully autonomous vehicles, with some experts suggesting it could take years before Tesla can release a fully autonomous vehicle with the necessary approvals.

In April, Tesla announced a strategic shift to introduce new models by early 2025 using existing car platforms and production lines, diverging from previous plans for an entirely new model. This move aims to provide near-term surprises and positive outlooks for investors.

Tesla’s recent delivery numbers showed a slight decrease compared to the previous year, but analysts expect a small increase in deliveries this year from 2023. To meet its 2023 delivery record of 1.81 million vehicles, Tesla needs to deliver at least 977,815 vehicles in the second half of this year.

As Tesla navigates these challenges and opportunities, its focus on self-driving technology and AI ventures will be crucial in maintaining its competitive edge and driving future growth.

Elon Musk EV Tesla
Miurio Huang

Miurio Huang is an intern news reporter at Blue Tech Wave media specialised in AI. She graduated from Jiangxi Science and Technology Normal University. Send tips to m.huang@btw.media.

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