- Shopee Thailand has partnered with Meta to integrate Shopee’s merchant product catalogues into Meta’s Messenger service, allowing seamless sales closures across multiple platforms.
- This initiative, aimed at competing with TikTok and boosting both Meta’s advertising revenue and Shopee’s user traffic, highlights Thailand as a key market with over 60 million Facebook users.
- Additionally, Meta is launching AI capabilities to support Thai language and enhance customer interactions, further advancing the e-commerce experience in Thailand.
Shopee Thailand has teamed up with Meta to integrate shopping features within Meta’s Messenger service. This collaboration aims to leverage Shopee’s merchant product catalogues, enabling seamless sales closures across multiple platforms for Shopee merchants.
The strategic move targets Thailand for the launch of this innovative shopping feature on Messenger. It aims to compete with the rising popularity of TikTok and bolster both Meta’s advertising revenue and Shopee’s user traffic.
There is a huge market in Thailand
Prae Dumrongmongcolgul, Facebook Thailand’s Country Director, highlighted the significance of the Thai market, stating, “We have more than 60 million Facebook users in Thailand, one of the top levels globally in terms of Messenger users.”
Tanyathorn Laowachara, Head of Seller Management at Shopee Thailand, elaborated on the benefits for businesses and shops. The new feature enables them to sync their Shopee catalogues with Messenger, offering Thai consumers a seamless shopping experience.
We have more than 60 million Facebook users in Thailand, one of the top levels globally in terms of Messenger users.
Prae Dumrongmongcolgul, Facebook Thailand’s Country Director
Meta’s latest data underscores the importance of business messaging in Thailand, with 91% of Thai businesses expressing satisfaction with using Messenger to communicate with their customers. This data highlights Messenger’s critical role in business growth and customer engagement in Thailand. Ms Prae commented, “We will make Messenger a centre to connect everyone, going beyond chat to become an ‘enabler of commerce.'”
Furthering this initiative, Meta has partnered with V Rich App, a leading Thai e-commerce solutions provider, to beta test its Live Shopping tools. These tools aim to enhance product discovery and sales via livestreams. Available from mid-June, these tools are accessible through Meta’s partnerships with V Rich App, ZWIZ.AI, Kaojao, and others.
Meta will empower Llama3 to support the Thai language
Meta is also preparing to launch artificial intelligence (AI) for businesses, empowering its large language model, Llama3, to support Thai language. This AI aims to automate responses more naturally, emulating human interaction to manage customer relationships. Ms Prae stated that Meta’s AI would learn about businesses through their product catalogues, enabling consumers to chat with the AI to browse, consider, and purchase items.
This collaboration between Shopee Thailand and Meta marks a significant step in enhancing the e-commerce landscape in Thailand, providing businesses with advanced tools to engage customers and drive sales.
About Shopee Thailand
Shopee Thailand is one of Southeast Asia’s leading e-commerce platforms, committed to providing a seamless online shopping experience for Thai consumers. The platform connects millions of buyers and sellers, offering a wide range of products from electronics to fashion and beauty. With user-friendly features, secure payment options, and reliable logistics support, Shopee Thailand ensures convenience and satisfaction for every shopper. Shopee Thailand’s dedication to innovation and customer-centric services has established it as a trusted name in the Thai e-commerce landscape.
