- TikTok will start automatically labeling videos and images on its app that are made with artificial intelligence.
- The company said AI-generated content will now be tagged with “Content Credentials,” a digital watermarking technology from the Coalition for Content Provenance and Authenticity.
- Lawmakers and experts are warning that a rise in deepfakes and AI-generated misinformation could pose a threat in the upcoming 2024 election.
TikTok announces automatic labeling for AI-generated content using “Content Credentials” watermarking technology from the Coalition for Content Provenance and Authenticity.
Also read: US forces TikTok to divest or face ban
Label videos and images made with AI
TikTok is starting to automatically label videos and images made with artificial intelligence, the company said on Thursday.
AI-generated content on the app will now be tagged with “Content Credentials,” a digital watermarking technology from the Coalition for Content Provenance and Authenticity, TikTok said in a press release.
“Content Credentials attach metadata to content, which we can use to instantly recognise and label [AI-generated content],” TikTok said. “This capability started rolling out today on images and videos and will be coming to audio-only content soon.”
TikTok already labels content made with its in-app AI effects and requires creators to label any content they produce containing realistic AI. This latest move will expand automatic labeling to AI-generated content uploaded from other platforms.
Also read: EU threatens to ban TikTok Lite from using rewarded viewing feature
Threat AI could pose in upcoming 2024 eletion
The update comes as lawmakers and experts warn of the threat AI could pose in the upcoming 2024 election, fearing a rise in deepfakes and misinformation.
TikTok also announced it will join the Content Authenticity Initiative, an Adobe-led group focused on establishing standards to make the digital production of an image, video or audio clip transparent and traceable across the industry.
In February, TikTok was one of 20 leading tech companies that committed to combat AI misinformation in this year’s election cycle. Microsoft, Meta, Google, Amazon and OpenAI also signed the pact.
TikTok’s future in the U.S. is uncertain after President Joe Biden signed legislation in April that gives parent company ByteDance nine months to sell the app or face a ban in the U.S. TikTok has since sued the U.S. government, arguing the law violates the First Amendment.
