- Points of Presence (PoP), a fast-growing infrastructure provider in Southeast Asia, is positioning itself at the centre of the region’s connectivity evolution.
- In an interview with BTW Media, CEO Qori Qurrota Aini explains how the company is building carrier-agnostic, network-neutral Internet exchange points (IXPs) powered by AI and IoT — and why collaboration across the ecosystem is critical for the region’s digital future.
Providing neutral IXPs in a fragmented region
“We provide carrier-agnostic, network-neutral IXPs in Southeast Asia,” Aini said, describing PoP’s core mission. In a region where telecom infrastructure is often fragmented and vertically controlled, neutrality is not just a technical feature — it is a competitive differentiator.
To ensure this neutrality, PoP keeps its operations strictly independent from carriers.
“Our network operation centres are remote,” Aini explained. “That’s how we make sure nobody is allowed inside the living room.”
The metaphor underscores PoP’s stance: carriers can exchange traffic, but none can influence or interfere with the infrastructure itself.
AI and IoT powering bandwidth on demand
One of PoP’s most distinctive innovations is its integration of AI and IoT for real-time bandwidth regulation.
“We’re using AI and IoT to regulate our bandwidth so we can provide bandwidth on demand,” Aini said. With dynamic traffic patterns surging across cloud services, gaming, video streaming and enterprise applications, automated bandwidth management has become essential.
AI enables the company to predict usage, detect bottlenecks, and allocate capacity more efficiently — reducing manual intervention and improving performance for all peers on the exchange.
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Collaboration at the cable landing stations
PoP’s strategy centres on building IXPs close to cable landing stations (CLS), where international connectivity enters the region.
“For us, we locate our IXPs near the cable landing station,” Aini explained. “We work together with the subsea cable companies, the CLS operators, the cable guys, and all the different ISPs and content delivery networks.”
By positioning its nodes at the gateway of international capacity, PoP helps reduce latency and costs for ISPs and cloud/content providers entering Southeast Asian markets. The result is faster, more resilient interconnection options.
A region built on collaboration
For Aini, Southeast Asia’s connectivity future depends on cooperation rather than competition.
“Collaboration is really important for us,” she repeated. By maintaining neutrality and forging partnerships across subsea cable operators, ISPs and CDNs, PoP aims to strengthen the region’s interconnection fabric — laying the groundwork for more resilient digital economies.
As demand for high-capacity, low-latency connectivity accelerates, PoP’s neutral, AI-driven model positions it as a key player in Southeast Asia’s fast-evolving internet infrastructure landscape.
