- Move Up Internet is rolling out multi‑gigabit wireless and fixed broadband across south‑east Queensland, leveraging technologies such as Terragraph to bypass delays in the National Broadband Network.
- The company positions itself as a challenger to higher NBN pricing and long deployment times, tapping growing demand for faster, more responsive connectivity in apartments, business parks and regional hubs.
Move Up Internet’s bold expansion in Queensland
Move Up Internet Pty Ltd, founded in 2022, is a private Australian internet service provider headquartered in south‑east Queensland. The company offers ultra‑fast internet plans for apartments and businesses, including up to 1 Gbps, emphasising “No NBN delays, free installation, real support.”
In August 2023, the firm announced use of Meta‑developed Terragraph multi‑gigabit wireless technology to cover a broad corridor from Noosa to Tweed Heads. This technology enables high‑capacity connectivity without relying solely on incumbent infrastructure. The company also recently published a message from its founder, Daniel Filmer, thanking customers for supporting the vision of “faster internet for Queenslanders.”
As part of regulatory compliance, Move Up Internet has elected to be bound by the ACCC class exemption notice under section 143A, sign‑posting its registration and accountability under telecommunications regulation.
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Market opportunities and challenges for Move Up Internet
The Australian broadband market is undergoing structural change. While the NBN and large telcos still dominate, independent providers like Move Up Internet exploit gaps in deployment speed, service flexibility and cost. With NBN Co upgrading speeds and facing increasing subscriber expectations around streaming, gaming and cloud usage, niche ISPs can differentiate by localised service, free installation and more responsive customer support.
However, the path is not without hurdles. Scaling infrastructure—especially fixed wireless and fibre roll‑out—requires significant investment, spectrum access and careful regulatory navigation. The use of Terragraph points to a strategic innovation move, yet deployment across broad regional zones demands strong planning and capital. Competition from major carriers, margin pressure and the need for high‑uptime enterprise‑grade service mean that Move Up Internet must maintain operational excellence to grow sustainably.
Overall, Move Up Internet appears positioned to benefit from the rising demand for high‑speed, alternative broadband in Queensland. If the company can deliver on its ambitions, it may set a model for other regional independents challenging the traditional national providers.
