- Serves global Fortune-1000 clients from 14 sites in multiple languages
- Combines digital CX platforms with inclusive, resilient workforce models
Raya Contact Center Egypt: Scaling regional talent to global impact
Founded in 2001, Raya Contact Center started with a 200-seat capacity in Egypt. Over the past two decades, it has expanded significantly—both in scale and scope. Now operating under the name Raya Customer Experience (RCX), the company delivers multilingual services to over 500 international clients, including Fortune 1000 companies, across the Middle East, Europe, and North America.
With more than 10,000 seats across 14 delivery hubs, including facilities in Egypt, the Gulf, Europe and Africa, Raya’s operational reach reflects Egypt’s growing reputation as a strategic outsourcing destination. The firm’s strength lies in balancing regional workforce capabilities with modern CX tools to offer agile, digital-first solutions. Raya is not only Egypt’s market leader in BPO and CXM, but also a competitive global player recognised by industry benchmarks such as IAOP’s Global Outsourcing 100 and Everest Group ratings.
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Digital shift and Human-Centric models shape Raya’s strategy
The broader customer experience management (CXM) industry is undergoing rapid change. Enterprises increasingly demand integrated omnichannel support, AI-powered analytics, and secure, compliant infrastructure. Raya has responded by developing its own suite of platforms—RCX Connect, Pulse, and ERP—to unify workflows and streamline the customer journey.
One of Raya’s most significant recent achievements was its seamless transition to remote work during the COVID-19 crisis. Within two weeks, the company shifted over half of its workforce to a work-from-home model without service disruption. This move was enabled by Egypt’s resilient ICT infrastructure and Raya’s early investment in flexible work systems. Since then, the company has embedded hybrid models into its long-term operations strategy, supporting not only traditional CX roles but also remote workers, including people with disabilities and caregivers—extending inclusivity across its workforce.
While challenges in data security, automation, and customer retention persist industry-wide, Raya’s evolution showcases how strategic investment, local expertise, and adaptive models can set new standards in a competitive market.
