- Nintendo will open a museum in Uji, Japan, on October 2, 2024, celebrating its evolution from a playing card maker to a gaming giant.
- The museum will feature iconic devices like the Game Boy and Wii, as well as interactive exhibits, offering insight into Nintendo’s creative journey.
OUR TAKE
Nintendo’s museum goes beyond nostalgia, emphasising its creative and innovative legacy. The interactive exhibits and diverse products highlight its cultural impact, making it a brand that continues to shape global entertainment. By positioning itself as both a gaming giant and cultural icon, Nintendo reinforces its relevance for future generations.
–Jasmine Zhang, BTW reporter
What happened
Nintendo is set to open a museum dedicated to its rich history on October 2, 2024, located in Uji, near its Kyoto headquarters. The museum will highlight the evolution of Nintendo, which began as a maker of “hanafuda” playing cards in 1889 before becoming one of the most iconic gaming companies in the world.
Fans will be able to explore various exhibits showcasing the company’s legendary products such as the Game Boy, Switch, and Wii, alongside lesser-known innovations like the “Mamaberica” baby stroller. Visitors will also enjoy interactive experiences, including playing “Super Mario Bros.” on an oversized Family Computer controller.
Shigeru Miyamoto, creator of “Super Mario,” emphasised that the museum aims to deepen public understanding of Nintendo’s commitment to family-friendly, fun, and accessible products. Tickets for the first two months have already sold out.
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Why it’s important
Nintendo’s decision to open a museum is a move that goes beyond mere nostalgia. It taps into the brand’s cultural legacy, reinforcing its relevance in both gaming and entertainment history. By showcasing not just iconic products like the Game Boy and Wii but also lesser-known innovations like the “Mamaberica” stroller, Nintendo underscores its longstanding commitment to creativity and innovation.
The inclusion of interactive experiences allows visitors to connect with the company’s playful spirit, a cornerstone of its success. More than just a celebration of the past, the museum solidifies Nintendo’s brand as a pioneer that has shaped global pop culture.
At a time when video games are becoming an integral part of mainstream entertainment, this museum positions Nintendo not only as a gaming company but also as a cultural icon. It will undoubtedly enhance public loyalty and attract new generations of fans.
