Bloomberg

On a trading desk, Bloomberg is most valuable before an order is sent: when a portfolio manager checks a price, a trader watches liquidity, a treasury team follows a funding window, a compliance officer preserves communications, and a market user decides whether the information on the screen is current enough to trust. The company matters because the paid unit is not only a data terminal. It is a recurring workflow account that bundles market data, news, analytics, execution tools, messaging, identity and habit into a system many financial professionals would rather negotiate around than remove.