Quad/Graphics Inc.

Varejistas e editoras agora esperam que uma campanha vá dos dados de audiência a arquivos, provas, material impresso, fulfillment e entrega em um cronograma que se parece mais com um lançamento de software do que com um pedido de impressão tradicional. A Quad/Graphics Inc.

A retailer or publisher now expects a campaign to move from audience data to files, proofs, printed material, fulfilment and delivery on a timetable that looks more like a software release than a legacy print order. Quad/Graphics Inc. is priced by whether its factories, logistics, data stack and local labour can keep that chain reliable while paper, ink, postage, digital substitution and plant utilisation keep pressing on the margin.