- Africa and Middle East segment grew 11.3%, driving €10.6bn total revenue
- European operations declined 1.4% amid market saturation
What happened: Orange’s emerging markets fuel Q2 growth
Orange reported a 2.2% year-on-year revenue increase to €10.6 billion in Q2 2024, with its Africa and Middle East segment growing by 11.3%. This growth offset a 1.4% decline in Europe, where competitive pressures and market saturation persist. The company’s performance in Africa was particularly robust, with countries like Ivory Coast and Senegal delivering double-digit growth. Orange attributed this success to expanded 4G coverage and increased mobile money adoption, with its mobile financial services division, Orange Money, processing over €20 billion in transactions annually across the continent.
In the Middle East, Orange’s joint ventures in Jordan and Egypt contributed significantly, with Egypt’s telecom market growing at 8% annually. However, challenges remain in Europe, where legacy infrastructure costs and regulatory caps on roaming fees have squeezed margins. France, Orange’s largest market, saw flat growth, while Spain reported a 3% revenue drop due to fierce competition from low-cost operators.
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Why it’s important
Orange’s reliance on Africa and the Middle East underscores the shifting dynamics in global telecoms. While European markets stagnate, emerging economies offer higher growth potential due to expanding mobile penetration and digital infrastructure. Africa’s telecom sector is projected to grow at 6% annually through 2028, driven by youthful populations and urbanization. However, risks remain, including regulatory hurdles like Ghana’s recent SIM card tax and currency volatility in markets like Nigeria, where the naira’s depreciation eroded Orange’s local revenue by 5% in dollar terms.
Analysts question whether this growth is sustainable long-term, given increasing competition from local players like MTN and Airtel, which dominate in key markets. MTN’s African revenue grew 15% in 2023, outpacing Orange. Additionally, infrastructure gaps persist—only 28% of rural Africans have 4G access, per GSMA data. Orange’s €1 billion network investment pledge may help, but execution risks loom. The company’s pivot to emerging markets reflects broader industry trends, yet its ability to maintain margins amid rising costs and competition will be critical.
