- MyTV Super has added 14 new ad‑supported FAST channels, increasing diversity of free content.
- The platform continues to leverage its library and new technologies to stay ahead in the competitive streaming market.
What MyTV Super offers
MyTV Super Limited operates the leading over‑the‑top (OTT) video platform in Hong Kong. Launched in April 2016, the service offers a mix of live linear channels, video‑on‑demand (VOD), and time‑shift playback. The content catalogue combines programmes from its parent broadcaster, TVB, Asian dramas, international entertainment channels, movies (including classic and international films), Japanese anime and variety shows.
Accessible via smart TVs, set‑top boxes, mobile devices, tablets, and web browsers, MyTV Super also supports 4K for selected content and provides a 12‑hour replay window for many channels. According to its own disclosures, the platform has registered over 10.9 million users, with nearly two million monthly active users (MAU).
In May 2025, MyTV Super rolled out 14 new free ad‑supported streaming TV (FAST) channels in partnership with Lightning International and supported by Amagi Media Labs. These channels span movies, music, sports, travel, documentary, pet entertainment and news—offering users a wider variety of content without subscription fees.
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Why MyTV Super matters now
As global streaming competition intensifies, MyTV Super is working to retain its lead in Hong Kong by broadening its content offering and improving user experience. The addition of FAST channels reflects a broader industry trend toward ad‑supported streaming tiers that appeal to cost‑conscious viewers while monetising viewership through advertising.
To maintain reliable streaming quality, MyTV Super has partnered with test‑automation firm Witbe. Since 2019, Witbe has helped MyTV Super monitor video‑on‑demand and live streaming quality across devices using its VQ‑MOS monitoring technology. A 2022 upgrade introduced the company’s latest “Witbox” hardware, enhancing MyTV Super’s ability to detect and respond to streaming issues on set‑top boxes, mobile devices and web browsers.
Moreover, MyTV Super’s scale and legacy content library—anchored in decades of TVB programming—give it an advantage in market segmentation, especially among older and nostalgia‑oriented audiences. But challenges remain: the platform must compete against global streaming giants expanding in the region, adapt to rapidly evolving viewer preferences, and balance ad‑supported and subscription‑based revenue models while maintaining service quality and content freshness.
In this competitive environment, MyTV Super’s ongoing investment in content diversity and streaming quality could help it retain market leadership, but the pressure to innovate and differentiate has clearly never been greater.
