- Pinterest third quarter result delivered sustainable revenue and user growth.
- Pinterest stock plunged despite revenue beat estimate.
What happened
Pinterest announced 2024 third quarter result revenue of over $898 million, an increase of 18% and a 11% increase on global active user growth. Pinterest’s revenue in Europe grew 20% compared to last year, with 16% growth in the U.S. and Canada and 18% growth for the rest of the world. For Q4, Pinterest estimated a growth rate of 15%-17% over the year, accumulated annual revenue to be in the range of $1,125 million to $1,145 million. Report PDF here.
“We delivered another strong quarter with users reaching another all-time high of 537 million and revenue growth at 18%,” said Bill Ready, CEO of Pinterest. “Our AI investments are driving results by powering better personalized experiences and greater performance for advertisers, with our lower-funnel ad tools being the fastest-growing part of our business. Advertisers are increasingly relying on Pinterest to engage our growing audience who see us as a great place to find inspiration, curate and shop.”
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Why it’s important
Pinterest’s recent stock plunge is significant as it reflects concerns over user engagement and growth challenges in a competitive social media environment. Despite Pinterest’s focus on visual search and personalized recommendations, the platform has struggled to expand its user base, especially as platforms like Instagram, TikTok, and YouTube increasingly dominate attention.
The stock drop also highlights the market’s reaction to Pinterest’s ad revenue performance, which is closely tied to its user engagement. Advertisers often favor platforms with steady growth and high engagement rates, which Pinterest has found difficult to maintain. Moreover, economic uncertainties may affect advertiser budgets, pressuring Pinterest’s profitability.
Investor concerns are compounded by broader tech sector volatility and skepticism about Pinterest’s long-term growth strategy. For Pinterest, this plunge signifies the need to refine its user experience and diversify revenue streams. For investors, it emphasizes the risk factors associated with companies in the highly competitive social media industry, where innovation and adaptability are crucial for sustained value.
