Meta plans to bring generative AI to metaverse games

  • Meta, through advanced generative AI, is pioneering the integration of innovative gaming experiences in the metaverse.
  • The initiative includes prototyping non-deterministic, personalised games that evolve uniquely with each playthrough to unlock new, unprecedented gaming possibilities.

Meta recently posted a job listing indicating their plan to innovate “entirely new types of gameplay” in the metaverse by incorporating generative AI into virtual, augmented, and mixed-reality games. The chosen candidate will start in Meta’s Reality Labs division, which focuses on metaverse development, but will also collaborate with company leadership. The position offers a salary of $347,000 per year, plus bonuses and benefits, demonstrating the high value Meta places on this initiative.
–Vicky Wu, BTW reporter

What happened

Meta, the parent company of Facebook, is pioneering advancements in the metaverse by integrating advanced generative AI technology into gaming. The firm aims to revolutionise gaming technologies and enhance consumer experiences through rapid evolution in AI.

Meta’s latest job listing indicates their plan to innovate within the metaverse by exploring and prototyping novel gameplay experiences. This initiative involves integrating generative AI into virtual, augmented, and mixed-reality games. Meta is seeking to develop games that are non-deterministic, personalised, and capable of evolving uniquely with each playthrough, offering unprecedented and imaginative experiences for players.

Initially focused on Horizon, Meta’s integrated game creation system within the metaverse, the company intends to plans to extend these AI-powered gaming experiences to additional platforms beyond Meta, such as mobile and PC. “This is a nascent area but has the potential to create new experiences that are not even possible today,” the job listing reads. “The innovation in this space could have a dramatic effect on the ecosystem as it increases efficiency and enables considerably more content to be created.”

Also read: Brazil orders Meta to stop training its AI on personal data

Also read: EU accuses Meta of violating digital competition rules

Why it’s important

 Meta acknowledges the rapid evolution of generative AI in content creation, viewing it as a strategic investment to lead in innovative gaming technologies. Despite a $3.8 billion loss in its metaverse division, Meta CEO Mark Zuckerberg remains committed to advancing AI through Reality Labs, emphasising its pivotal role in future developments.

However, Meta faces significant regulatory challenges. The Brazilian Data Protection Authority has barred Meta from accessing personal data of Brazilian users, with potential fines of $8,808 per day for non-compliance. This situation highlights the intricate regulatory landscape Meta must navigate to implement its AI solutions.

Meta’s pursuit of AI-driven gaming experiences reflects its ambition to revolutionise virtual reality. By integrating advanced AI technologies, Meta aims to shape the future of digital connectivity within the expanding metaverse. Yet, the company must strike a balance between innovation and regulatory compliance to thrive in this rapidly evolving field.


Vicky Wu

Vicky is an intern reporter at Blue Tech Wave specialising in AI and Blockchain. She graduated from Dalian University of Foreign Languages. Send tips to

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