Social media marketing trends in Malaysia: Shinjiru’s key insights for 2024

  • New platform such as TikTok and Clubhouse surge in Malaysia, reshaping how brands engage with interactive and ephemeral content, stated by Shinjiru Technology Sdn Bhd.
  • Social commerce drives direct transactions on social media; mobile optimization essential for seamless user experiences.
  • Micro-influencers gain traction; personalized content and ethical marketing crucial for consumer trust and loyalty.

In Malaysia, the landscape of social media marketing is continually evolving, presenting both challenges and opportunities for businesses aiming to maintain a competitive edge. As we anticipate the trends shaping 2024, it’s evident that several key developments are set to influence digital strategies profoundly, according to Shinjiru Technology Sdn Bhd, a leading Malaysian web hosting service provider. 

Rise of new platforms and video content dominance

Malaysia’s social media ecosystem is diversifying with the rise of new platforms like TikTok and Clubhouse, each offering unique engagement opportunities. These platforms cater to evolving consumer preferences for interactive and ephemeral content, challenging brands to explore novel ways of connecting with their audience. Simultaneously, the dominance of video content persists, driven by its ability to captivate and convey messages effectively. Businesses that master these platforms and produce compelling video content will stand out in a crowded digital landscape.

Also read: US lawsuit against TikTok focuses on children’s privacy

Social commerce and mobile optimization

The integration of social commerce is facilitating direct transactions within social media platforms in Malaysia. This trend simplifies the consumer journey, reducing friction and encouraging impulse purchases. As mobile devices continue to dominate social media usage, optimizing content and experiences for mobile platforms becomes imperative. Brands must ensure that their websites and campaigns are responsive and user-friendly on smaller screens to enhance accessibility and engagement.

Also read: Short videos have revolutionised the e-commerce industry, but is quality giving way to profit?

Micro-influencers and personalized content strategies

Micro-influencers are gaining prominence as effective advocates for brands in Malaysia. With their niche, highly engaged audiences, micro-influencers offer authenticity and credibility, making them valuable partners for targeted marketing campaigns. Concurrently, the demand for personalized content is growing, driven by consumer expectations for tailored experiences. Brands that can deliver relevant and resonant content will deepen customer connections and drive loyalty.

Also read: Interview with Adrianna Baranowska, Deployed Scrum Master: Boost revenue with brand books  

Ethical marketing, data analytics, and AI integration

Ethical marketing practices are becoming essential for building trust and loyalty among Malaysian consumers. Transparency in data usage and advertising practices is crucial as consumers increasingly value honesty and integrity from brands. Leveraging advanced data analytics enables businesses to derive actionable insights into audience preferences and behaviours, informing strategic decision-making and campaign optimization. In addition, AI continues to play an indispensable role in automating processes, enhancing targeting precision, and delivering personalized customer experiences.

Also read: Emerging trends: The increasing role of AI in healthcare

Also read: AI home automation: Transforming your home into a smart haven

The growth of social media users in Malaysia

The number of social media users in Malaysia is on the rise. This growth is driven by increased internet penetration and the widespread use of smartphones.

Here are a few key statistics to note:

  • The number of social media users in Malaysia is expected to reach 29.3 million by 2024.
  • The majority of these users access social media through mobile devices.
  • Facebook, Instagram, and YouTube are the most popular platforms.

Cassie Gong

Cassie is a news reporter at BTW media focusing on company profiles, interviews, podcasts, networking, sustainability, and AI. She graduated from Newcastle University, UK with a Master’s degree in Translating & Interpreting and now works in London and Hangzhou. Send tips to

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