- Microsoft Edge reports 10 billion AI chats and auto-translates 38 trillion characters in 2024.
- Despite these milestones, Edge’s market share growth remains minimal, with Chrome retaining dominance.
What happened: Microsoft Edge 2024 milestones market share
Microsoft has released a year-in-review report for its Edge browser, highlighting impressive stats like over 10 billion AI-powered chats with Copilot and 38 trillion characters auto-translated. The company also claims to have saved seven trillion megabytes of PC memory through its sleeping tabs feature.
However, despite these large numbers, Edge’s market share has seen minimal growth, increasing by less than 1 percent from 11.9 percent in December 2023 to 12.87 percent by November 2024, according to Statcounter figures. This stagnation contrasts with Google’s Chrome, which grew its market share slightly more than 1 percent over the same period, maintaining its dominance.
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Why it is important
The subtle growth in Microsoft Edge’s market share amidst a plethora of new features and improvements underscores the challenges faced by browsers in a market dominated by Chrome. The fact that Edge, despite its integration with AI and other advanced features, has struggled to significantly dent Chrome’s market share, is a testament to the entrenched user preferences and the difficulty of differentiating in a Chromium-dominated landscape.
This situation is further complicated by the fact that many users still view Edge as a stepping stone to downloading Chrome, highlighting a persistent brand perception issue. The market share figures also reflect on the broader browser market, where innovation and user experience improvements don’t always translate into market share gains.
For tech-curious readers, this story is a case study in the complexities of technology adoption, the power of first-mover advantage, and the ongoing battle for digital real estate in our increasingly connected world. It also raises questions about the effectiveness of AI and other advanced tools in swaying user behaviour in a market where brand loyalty and habit play significant roles.
