- Ministers have written to CEOs of major telecom firms, urging them to forego mid-contract price hikes and commit to fairer contract practices.
- The regulator Ofcom will be asked to report on the impact of its January 2025 pricing transparency rules by Spring 2026, with a full review due in 2027.
What happened: UK government pressures telecom firms & Ofcom to curb mid-contract price hikes
On 26 November 2025, the UK’s Chancellor Rachel Reeves and the Secretary of State for Science, Innovation and Technology Liz Kendall issued a co-signed open letter to the chief executives of major telecommunications firms — including providers of mobile, broadband and pay-TV services — calling for restraint on service price increases.
The letter demands that firms confirm customers under contract will not face price rises beyond amounts they originally signed up for. It further urges providers to improve clarity by using “pounds and pence” when communicating any increases, and to better inform customers of the quality of service they can expect.
A separate letter was sent to Ofcom — the UK telecoms regulator — referencing its January 2025 rules aimed at safeguarding customers from surprise inflation-linked hikes. The government has requested an interim review of those changes by Spring 2026, with a comprehensive review slated for 2027.
Significantly, the move comes against the backdrop of recent controversy. One operator, Virgin Media O2 (VMO2), recently told mobile customers their plan costs will rise from April 2026 by £2.50 per month — up from an earlier forecast of £1.80. No clear explanation was provided for the higher increase.
Consumer advocates — among them the well-known campaigner Martin Lewis — described the move as undermining the spirit of Ofcom’s rules. Users affected may be entitled to leave contracts without penalty, but the short 30-day window is widely viewed as insufficient for many households to act.
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Why it’s important
The intervention signals a rare direct step by government ministers into the pricing practices of telecom firms — underlining growing political concern about cost-of-living pressures on households. Given the essential nature of mobile, broadband and pay-TV services, the stakes for consumer trust and financial burden are high.
Although the rules introduced by Ofcom at the start of 2025 require providers to present any future price rises clearly and in fixed monetary terms, the government’s letter suggests those safeguards may not be sufficient.
As Ofcom prepares to review the impact of its rules, providers face mounting pressure to go beyond compliance — potentially offering voluntary consumer protections such as longer notice periods or more transparent communications. But critics warn that unless legally binding obligations are strengthened, telcos may continue finding ways to raise prices mid-contract, frustrating consumers and undermining trust in the sector.
